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| Did you know? |
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| Internet Supports Retail: |
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| "For many Canadians, the Internet has become a supplement to traditional retail shopping more than a substitute. In 2007, 43% of Canadians logged on to do research on products, or to "window shop." Of these window shoppers, a majority (64%) reported that they had subsequently made a purchase directly from a store...." |
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| ...Statistics Canada, 2007 Canadian Internet Use Survey |
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| Questions? |
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Call Tech To U
at 403-207-0097
Contact Us |
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Attract more visitors to your website (SEO) and have them click-thru to key webpages (PPC)...
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How much do you spend on promotion and advertising in traditional media? How many customers are visiting your competitors' websites, clicking through on their ads and buying from them? You need to promote your website just like you promote the rest of your business so customers can find you, learn what you offer and buy from you. Budget for online marketing with SEO and PPC like you budget for traditional marketing (direct mail, print ads, broadcast ads, billboards, tradeshows, etc) to get results. Think about what you spend on other marketing programs and factor in 20-40% for website promotion to produce good results.
Like all successful marketing and sales, you need to focus your efforts and work with proven methods to win sales cost-effectively. Tech To U has focused, proven Website Promotion Process to generate business for you. Effective website promotion requires skillful setup plus ongoing monthly monitoring, reporting and optimization to bring more visitors to your website and to get them to click on links that generate the results you want. We get your brand, products and services in front of customers searching and looking to buy.
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Customers search keywords related to
your products or services. |
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| Keywords drive SEO and PPC results. |
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Website Promotion - Focus is the key! Strong SEO and PPC efforts focused on keywords on key pages produces best results. We review your business goals and see how crowded your market is on the web, then recommend the right packages to get the results you want. See Starter SEO, Enhanced SEO, Starter PPC or Enhanced PPC for further details.
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SEO. Build long-term website traffic, focus on attracting more and better qualified visitors...
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SEO is a medium-long term marketing program, so factor in 6-12 months to show initial results and a couple of years to reach your search results and web traffic potential. The goal of SEO (Search Engine Optimization) is to return search results that place your company, products and services as close as possible to the top of search engine result pages, thereby maximizing the chances that people will click a link, visit your website and do business with you. In the above screenshot, listings highlighted in green are the result of search engine ranking. The more relevant your website is to its audience, the higher you will rank. Our SEO Packages are cost-effective over the long-term and deliver targeted traffic to you.
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PPC. Focused campaigns and Google Adwords, click-thrus on specific offers and calls to action
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PPC is a short-medium term marketing program, so factor in 3-6 months to show initial results and 6-12 months to reach your click-thru rate and customer conversion potential. The goal of PPC (Pay-Per-Click) is to have keyword-triggered ads displayed on search engine results pages, have visitors click on these ads to go to a specific webpage (you pay for the click), have a portion of these visitors (Click-Thru Percentage) take a specific action you want (learn, download, signup, buy), then convert a portion of these visitors into customers (Conversion Rate, Revenue & ROI). In the top screenshot, the paid listings highlighted in blue are the result of a real-time private auction by the search engine. Focus is the key- the more relevant your ad is to its intended audience, the more cost effective your advertising will be. Our PPC Packages are cost-effective for well targeted advertising and delivers fastest possible results for you.
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| Starter SEO |
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Review business goals
Refine 5-10 keywords phrases
Optimize webpages
Manage reciprocal links
Provide ranking reports |
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| Setup |
| $700.00 first page |
| $495.00 each additional page |
| Monthly |
| $250.00 /page |
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| Learn More... |
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| Enhanced SEO |
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Review business goals
Refine 10-20 keywords phrases
Optimize webpages
Manage reciprocal links
Provide ranking reports |
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| Setup |
| $2,100.00 first page |
| $1,400.00 each additional page |
| Monthly |
| $750.00 /page |
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| Learn More... |
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| Starter PPC |
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Review business goals
Refine 10-20 keywords phrases
Deliver 1 targeted campaign
Deliver 2 Pay-Per-Click ads
Provide click-thru reports |
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| Setup |
| $595.00 |
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| Monthly |
| $195.00 |
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| Learn More... |
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| Enhanced PPC |
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Review business goals
Refine 10-20 keywords phrases
Deliver 2 targeted campaign
Deliver 4 Pay-Per-Click ads
Provide click-thru reports |
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| Setup |
| $995.00 |
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| Monthly |
| $395.00 |
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| Learn More... |
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